In each of these mini sections, it gives people a brief and quick outline on the British singer Ellie Goulding. For example it shows the demographics, lifestyle, personality, brands, entertainment and online of Ellie Goulding target audience.
The purpose of this is that it shows a vague description on the fan base, which can also be reflected on the artist and the genre as well. As the website shows and portrays the majority answers, it gives you an insight of how many people think the same way and has the mentality and personality as yourselves.
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