Day 1 filming

Day 1 filming consists of getting base tracks from Shoreditch. Overall, from this location we created 2 base tracks where the artist is in front of graffiti walls with her signature trading marks such as the Black henna tattoo's sticker on her face and the red lipstick.

Pitch

Website analysis

Analysis of Digipak

She has used pastel colours like light pink and light blue and has used this throughout, even when she is advertising on the streets or online its usually the same colours and with her fur jacket. The same colours were in her Ón My Mind' music video they had a slight blue and slight pink tint to the music video.

This is her album cover and again as you can see she is still wearing the same clothes and has the same pastel blue colour as the background. The text is quite simple and goes with the colour of her hair and jacket. The composition was thought of carefully as well they have slightly moved her out of the frame which is more effective than if she was in the middle because the text wouldn't fit and may of looked awkward. Putting the text on the left side balances the cover out. 

Analysis of Original Music Video

15. short list of potential songs

15. Animatic (Dilara)

Blogging Health Check - 1

12 posts but 2 empty - (Mulvey and post 11) - so 10 total
Funtion of a video emaze is very good, as is the Vernallis Powtoon. It has good egs.  Overall pleased with what is there and also the fact that you're beginning to use technologies.
targets: complete unfinished posts
ensure you complete posts not yet attempted - blogs 6, 8, 9, 13, 14
aim to adopt 2 more types of technology before the next healhcheck.

Original Video- Ellie Goulding

This is the original video by Ellie Goulding called On My Mind. Our music video will differ in many ways. The main way we intend to do is to get several ideas from other different music videos such as Tori Kelly- should've been us and Calvin Harris- how deep is your love. Another main way our music video would be modified by the original video is that we intend to add flashbacks from the artists past relationship.



Tori Kelly - Should’ve Been Us -We are intrigued by the beginning part of this music video therefore we wish to include it in our music video.

Calvin Harris & Disciples - How Deep Is Your Love- This video inspired us by we intend to add a similar green screen footage with the artist.

17. Analysis of original video for 'On My Mind' and how ours will differ

The following analysis states that Ellie Goulding released the song 'On My Mind' to get back at former ex boyfriend Ed Sheeran. However we interpreted the song in a different way, therefore our video differs as we are following a different narrative. Our song is about a girl who breaks up with her boyfriend and can't sop thinking about him, not based on the principles of revenge.

Pitch feedback

Synergy Activity

13. Synergy activity- Shazna

Mainstream vs Independent

Annotation of lyrics

Copyright Clearance (Dilara)

18-Social media (Dilara)

We created a twitter account so that we can reach out to our audience and they can keep track of our photoshoots and video.

We also have a page on Facebook, even though young teenagers do not tend to use facebook as much as twitter and instagram we still wanted to be able to connect to other audiences such as adults. The facebook links back to our twitter account. We will also be uploading our latest news on Facebook.

17-Risk asssessment (Dilara & Nazmin)

16-Production schedule (Dilara & Fatma)

Dates and locations:

We will be start filming on the 22nd of October and film throughout the weekend, we will then film in our Monday lesson and Wednesday lesson. We will be filming in several locations to give the video a more edgy and bold look towards it.

Day 1:
Our first filming session is with the green screen. We are planning to create one base track from the green screen as it will give the final video a more edgy and fun style to it. The artist would be the main feature in this footage as the camera will be shot as a mid shot so the main focus is the effects that the green screen will be able to offer.

Day2:
Our second day of filming would also be base tracks from Shoreditch. We intend to include 2 graffiti base tracks from this location as we visited it before and it matched and suited with the theme and style to the video we intend to make.  

Day 3:

On the third day we plan to go to wood green and shot the beginning of our music video in the car park, which we were inspired by Tori Kelly- should of been us music video. After that, we are hoping to go to Camden and get one base track and some match cuts with the artist walking in front of the shops.

Day 4:

On the fourth day, we intend to film one base track in Dilara's house in Tottenham, which would be the kitchen scene. We also plan to get match cuts and footage from Dilara's local area and street that will also be incorporated into the music video.

Props:
A prop we will be needing when we film is a henna tattoo for our main artists face as our signature mark; this will be used to establish the artist as her own, and make her unique in comparison to the other artists in the music industry. Another main prop that will be used throughout the video is the red lipstick, so instantly the audience will recognize who the artist is. 

14-Story board and shot list (Dilara & Fatma)

13- Industry (Shazna)

12-Post production (Nazmin)

11- Green screen (Dilara)

We want one of our base tracks to be filmed with a green screen so we wanted to test it out before we do the real thing. We wanted the artist to be behind a simple background and move around whilst lip syncing however we will put a couple tracks on top of each other to have 2 or 3 videos on top of each other and change the opacity so that we can see the 2 figures dancing.

The pros is that it visually looks good and matches with the theme of our song and music video. The cons is that it takes a long time to edit it however at the end it is worth it. We will need to film this in one of our media lessons since we need to use the green screen. We will have a black or another colour simple background because we want the artist to be have different coloured filters on her.

We got this idea from one of our inspirations for our music video 'How Deep Is Your Love' where Gigi Hadid is in coloured filters dancing and moving fast on a black screen.

10-photos for the Ancilary work

9- Draft digipak\Advertisemnt\website

Draft Digi-Pack from a2set32015

9- Draft digipak\Advertisemnt\website

Inspirations for my digipak.

Front cover:

My main idea for my digipak is that the front cover album will include a close up shot of the artist from the music video. The artist should have the key elements that will be recognised in all her music videos, such as the bold red lips and the white henna tattoo on her body. The colour of the font of the album should also be red so it can link to the lips, therefore the audience can instantly recognise the artist by the key features on the album and also in all her music videos that she will make.   



Rita Ora front album cover

Another plan for the front of the digipak album is that it will include a mid shot of the artist and the background will be a key location in the music video. This idea was also used by Iggy as the main focus was herself, the clothes she is wearing and the background behind her. In my digipak the background could be an iconic graffiti footage that we took from Shoreditch that we used as an base track in the music video. By doing this, the audience will automatically be able to see the links and comparison through the video and the album cover.


Graffiti image from Shoreditch 

Iggy Azalea front album cover

Back cover:

My initial design that I plan to create for the back of the album cover is that the main image should be the light from the sun to be reflected on the camera. As this would be a main footage that will be included in the music video therefore, it will link back to the video. This idea has close similarities to Ellie Goulding's back album cover, as it shows un-focused image of light, which linked to one of main singles that she has released within this album.

Sun glare on camera

Ellie Goulding back album cover

9- Draft digipak\Advertisement\website

CD

• Layla on the left hand side of the screen with white henna tattoo on her face, wearing eyeliner and red lipstick.
• The title written in white henna designs to link to Layla's main key element.
• A couple at the bottom of the the page looking distant and not engaged with each other.

The back cover is going to have a list of songs available in the album. It's going to have a picture of Layla at the centre and white henna designs from each corner of the CD leading into the artist.

9- Draft digipak\Advertisemnt\website

I will have use the artists eye and have a henna pattern next to her eye or around her cheek. I want to go for a similar font that Ellie Goulding had on her own album cover. I used photoshop to put this together, for the real thing I will use photoshop but may decide to add a filter to the cover. 

Or I may choose to just have a similar album cover to Tori Kelly. I will still use a simplistic font throughout but I am not entirely sure of how I want to position the artist. The artist will either have a close up of her eye or pose in a way so that her henna tattoos are visible. 

8-Synergy (Shazna)

7- Costume (Dilara)

Here are the outfits the artist will be wearing throughout the music video.

Our first out fit will be.

We will have a similar outfit to this one only the colours would change the tshirt will be black and the jeans will be dark blue.

Another outfit will be

Our other outfit will be 

 with the same ripped black jeans and

We will also wear another white tshirt but this one will be different as the first one is quite basic we wanted something different we also wanted it to be long sleeved as it just looks better on the green screen if we were to have the artist where a short sleeved tshirt 

 

even though you will not see below the waist she will be wearing different coloured jeans however the audience will not see it because we will be shooting from her waist up.

6-Setting and location (Fatma & Shazna)

We will also be filming in the Woodgreen Car Park

Camden Lock

4-Audience 1 and 2 (Dilara & Nazmin)

Our core audience is mainly young teenage girls, as the lyrics and video will relate and connect more with. We can appeal to our core audience by the main plot/storyline of the video, as it will make them more interested and intrigued by the artist by watching the video. Furthermore, the clothes and props that the artist will wear would be very relevant and applicable to the audience. However, our wider audience is anyone who is fascinated by the plot of the video, or is drawn into the artist.


YouGov Profiler:
In each of these YouGov sections, it gives people a brief and vague outline of who a typical Ellie Goulding fan is. on the website it includes Reviews on  social media usage and engagement including Facebook pages liked, Twitter accounts followed, brands mentioned, which is key in knowing who your target audience is, as they will give their opinions and views on social media.

Facebook profile for our average audience:

3-Initial ideas (Shazna)

2-Brand image (Dilara)

1- Song Choice (Fatma)- Pitch

Mood board exercise