YouGov Profiler

Since we want to do pop music I decided to use YouGov to look at some British pop artists.

First I looked at Ellie Goulding, The demographics showed that Ellie Goulding's target audience is usually female and 18-24. 

I then decided to look at the type of newspapers, tv shows and magazines the audience was reading or watching and it said that they were reading OK! Magazine. This could help me produce my ancillary products like producing a magazine cover. 

I then decided to check the target audience of another artist this time I checked Jessie J's and surprisingly most of the demographics and other facts were the same. They were both females aged 18-24 and had a monthly spare of less than 125 pounds. I decided to check one other artist as well so that I could know exactly who we're trying to attract.

 I decided to look at Rihanna's YouGov Profile and got a similar result. However this time it was a male and had a monthly spare up to nearly 500 pounds. However the age was still the same 18-24, so these 3 artists are all aiming at teenagers and young adults therefore I think that our target audience is also girls and boys 18-24 as well.