Independent research about an artist

Rita Ora front album cover 



Rita Ora's back album cover 

Album:
The main focus of the album is the artist herself, Rita Ora. This is key in music industry as the audience can instantly recognise the artist just by looking at the album. Also the other main feature that makes the artist recognizable and identifiable is the artist type of style that makes them original and unique compared to the other artists in the music industry. Thus, in this album Rita looks like she wearing red lipsticks and has curly hair which is in every music video she is featured in. Also the album title 'red' matches the colour of the font on the album and her lips which is her main statement.





Album teaser trailer:
In this teaser trailer for her single 'rip' it showed similarities from the teaser trailer back to the album cover. The main similarities is that they both show that Rita is wearing the red lipstick which is iconic for her to remain her image and status. Plus, it also showed her wearing chains in the trailer that was also shown on the album.




RIP music video:
The main music video contains the short clips and footages that were shown in the trailer. Also in the beginning of the video it shows the same font that was used for the title on her album. This font is iconic and unique which automatically gives the artist a sense of identity and shows the audience what kind of genre and style they should expect in the future from this artist.